Helping Your Business Thrive
A lot of work goes into a company’s brand identity, and trademarks are part of that – but it’s not enough to just register your mark with the government. You may also have to defend it against future challenges and enforce your rights. That’s not always easy. A...
Your customers recognize your product or service through your business's name, logo, color combinations or any other unique symbol (trademark). These set your brand apart in the market. Your trademark is linked to your company's reputation. Therefore, if someone uses...
The visual appeal of a product is often just as important as its functionality. But when it comes to design, it is not always easy to draw a clear line between what is unique and what might unintentionally infringe on someone else's intellectual property. Design...
Employees play an essential role in protecting a company's trade secrets. Your employees need to know which kinds of information are considered trade secrets. For instance, if you have an online business, your employees must be aware of the need to keep your list of...
When someone creates a new product or process, they can apply for a patent. A patent gives them the sole authority to make, use and sell their invention for a limited time. In a business setup, when businesses fail to patent their work, they expose their innovative...
Copying something and passing it off as a joke barely counts as a parody. But a good parody subverts the public’s expectations and invites commentary on the source material. For Jack Daniel’s, a dog toy manufacturer’s “parody” of the whiskey company’s iconic bottle...
A business begins with an idea. An idea may be intangible but executing it well will separate your company from competitors. Your creativity is essential in forming your company’s brand and character. People will recognize your company through the name, logo, content,...