Helping Your Business Thrive
A trademark is a vital tool that businesses can use to protect their brand identity and distinguish their products or services from those of competitors. However, unscrupulous individuals or companies may engage in various types of trademark infringements which can...
When it comes to intellectual property law, it’s important to remember that there is often one main goal: preventing consumer confusion. In order for consumers to make fair and accurate decisions about how they want to spend their money and what they want to buy, they...
“Innovation” is the name of the game when you want to stay in business – but the rush to market a new product can leave you feeling like your intellectual property (IP) rights could be at risk. It may not take very long before an imitator reverse-engineers your...
Tort liability refers to the legal responsibility for harm caused to another person or entity due to negligence, strict liability or intentional actions. In the business context, tort liability can have significant implications, affecting operations, finances and...
Trademark infringement is when another company uses trademarked material without express permission. For instance, a company may make cheap sunglasses and then put the logo of a famous sunglasses company on their products. They’re just trying to trick consumers into...
You worked on your business idea for several years and it’s now coming to fruition. Your startup company has launched and you're very excited. Unfortunately, there is a downside to all of this. Often, people are unwilling to engage in the hard work that involves...
A trademark offers numerous benefits to businesses. However, it is often associated with misconceptions. Misinformation about trademarks can cause business owners to make costly mistakes. The following are three trademark misconceptions: Having a trademark means one...
It is usual for businesses to enter contracts and collaborate with other suppliers or partners. In these scenarios, agreements play vital roles in protecting all involved parties, especially if there are significant investments riding on the transaction. Failing to...
Numerous factors influence pricing. These factors include production costs, market conditions and competitive strategies. If a company's pricing is so low that it's selling at a loss, it enters predatory pricing territory. They may be seen as a company intending to...
Building a brand is a complex process that requires business owners to navigate numerous laws. A key aspect of this process is establishing and protecting your trademarks. But what happens if another entity starts using your trademark? You might think it's always...