Helping Your Business Thrive
Numerous factors influence pricing. These factors include production costs, market conditions and competitive strategies. If a company's pricing is so low that it's selling at a loss, it enters predatory pricing territory. They may be seen as a company intending to...
Building a brand is a complex process that requires business owners to navigate numerous laws. A key aspect of this process is establishing and protecting your trademarks. But what happens if another entity starts using your trademark? You might think it's always...
Artificial Intelligence (AI) is changing how we live, impacting writing, education and even legal battles. In photography, AI helps create and edit images, but it raises questions about who owns the copyright. People wonder about images solely generated by AI and...
The more shareholders you have, the more likely that disagreements occur. It’s only natural that people have different opinions about how to do things. Yet, it is not in anyone’s interest for a shareholder dispute to get all the way to court. While you cannot always...
As a business owner, exclusivity can be crucial to your success, especially if you have created original products. If someone else copies your ideas and passes them off as their own, it could destroy your market. That’s why you have hopefully already applied for...
Developing a unique name, logo and/or other branding mechanisms covered by the law of trademarks is crucial in business. Your customers can recognize your product or service when they see your trademark. But another company can copy it, which can be confusing to your...
A lot of work goes into a company’s brand identity, and trademarks are part of that – but it’s not enough to just register your mark with the government. You may also have to defend it against future challenges and enforce your rights. That’s not always easy. A...
Your customers recognize your product or service through your business's name, logo, color combinations or any other unique symbol (trademark). These set your brand apart in the market. Your trademark is linked to your company's reputation. Therefore, if someone uses...
The visual appeal of a product is often just as important as its functionality. But when it comes to design, it is not always easy to draw a clear line between what is unique and what might unintentionally infringe on someone else's intellectual property. Design...
Employees play an essential role in protecting a company's trade secrets. Your employees need to know which kinds of information are considered trade secrets. For instance, if you have an online business, your employees must be aware of the need to keep your list of...